Category: Events

Nowadays you cannot speak about B2B marketing without coming across Account-Based Marketing or Enterprise Marketing. To learn how to get started with Enterprise Marketing, Leo Alshafei is travelling to Warsaw to learn from Jakub Lebuda. Since founding Clipatize in 2012, his B2B agency has been helping enterprise businesses across Europe, the Middle East, and Africa. In… Continue reading 💼🎯 Enterprise Marketing: How to Get Started

You have an amazing marketing plan! Everyone does. But execution is the big rock where all plans crash into hard. Execution. The best place to learn about executing marketing plans is ecommerce. That’s why I am interviewing Petra Kotalová, Head of Marketing Operations at MallGroup. She will give us her 10-steps framework for managing complex… Continue reading 💰🛠 Marketing Operations: 10-Steps Framework

A marketing/business strategy should always start with understanding the audience. Enter: user research. But it’s not an easy task and as a marketer or a startup, you don’t always have the resources to hire a professional user researcher. That’s why I am travelling to Vienna to learn from Tina Ličkova some of the basics of… Continue reading 🕵️‍♀️🔬User Research for Marketers

We use the term tone of voice a lot. But have you ever thought about what is the difference between voice and tone? Think of it this way: You have the same voice all the time, but your tone changes. You might use one tone when you’re out to dinner with your closest friends, and… Continue reading 🎙📕 How to Create a Brand Tone of Voice Manual

No, your product is not that unique. The competition is quite fierce. No matter what industry you’re in. Social Selling is one strategy that can help you stand out. And no, it’s not about selling! At least not in the sense of selling a product or a service. It’s rather about selling the brand. In… Continue reading 🗣🎙 Social Selling: How to Get Started

Břetislav Stromko is not only the Marketing Director at Dáme jídlo but he is also the head of Business Intelligence. In this exceptional event, Leo Alshafei discusses with Breta how Dáme jídlo are growing their brand and market share. They cover 4 main points: 🍔 The use of behavioral economics concepts to approach and nudge… Continue reading ❤️🍔 How Dáme jídlo Uses Emotions & Data to Grow Market Share

Backlinks building is mainly considered an SEO tactic – allegedly the number one factor for organic ranking. However, backlinks can actually be the essence of branding for SaaS companies. As CMO of Smartlook, Lukas Mehnert doubled organic conversions by optimizing backlinks building. Prague Marketing Meetup is going to Brno to learn from Lukas the essential… Continue reading 🔗🔗 Backlinks Building: An Essential Guide to Grow

Sign up below! Sales & Marketing are like food and water. You cannot live long enough without one or the other. Yet sales teams and marketing teams are not the best of partners in most companies. Alexander Raiman and Fares Mechura, founders of Saleshero, have been sales leaders for +15 years growing national Startups into… Continue reading 💵 📣 Sales & Marketing: How to Align Both Teams for Hyper Growth

Mantas Ciuksys led the successful content marketing team in Socialbakers (now Emplifi) only to move to Avast to hold a similar role. During this event, he shares his building blocks for creating a content marketing strategy that delivers results. We cover topics such as: Structuring content team Setting up goals and KPIs Preparing a data… Continue reading The Building Blocks for ROI-Positive Content Marketing

📣📣 Branding Campaigns. Not Performance. With Data. In this exceptional event, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint, on following his 10-steps framework to launch and manage a branding campaign. Honza will cover points such as:✔️ Identifying market potential✔️ Conducting market research✔️ Viewability, Ad frequency, and causal impact✔️ A… Continue reading 10-steps Framework for a Data-Driven Branding Campaign