A marketing/business strategy should always start with understanding the audience.
Enter: user research.
But it’s not an easy task and as a marketer or a startup, you don’t always have the resources to hire a professional user researcher. That’s why I am travelling to Vienna to learn from Tina Ličkova some of the basics of User Research that any marketer can learn from.
During this event, we will cover important topics such as:
- 🕵️♀️ A user research framework to follow
- 🎨 The art of asking questions
- 🖼 Understanding and framing the problem
- 🔬 Idea testing and usability testing
You can also listen to it on any of the podcast platforms: