Nowadays you cannot speak about B2B marketing without coming across Account-Based Marketing or Enterprise Marketing.
To learn how to get started with Enterprise Marketing, Leo Alshafei is travelling to Warsaw to learn from Jakub Lebuda. Since founding Clipatize in 2012, his B2B agency has been helping enterprise businesses across Europe, the Middle East, and Africa.
In this online event, we are going to discuss:
- 💼 The main difference between Enterprise Marketing and lead generation
- 🪜 The first steps a marketing leader can take to get started
- 🤔 The different approaches you can choose from
- 💪🏼 How to cooperate with sales and after-sales teams
- 📊 What metrics to look at
You can also listen to it on any of the podcast platforms: