We use the term tone of voice a lot. But have you ever thought about what is the difference between voice and tone?
Think of it this way: You have the same voice all the time, but your tone changes. You might use one tone when you’re out to dinner with your closest friends, and a different tone when you’re in a meeting with your boss.
And this applies not only to verbal communication but also written communication.
To learn more on the topic I am speaking with Lenka Stawarczyk on how to create a Brand Tone of Voice Manual. Lenka is a seasoned marketer helping B2B businesses with their branding, messaging, and UX writing. Not to mention mentoring and empowering women at #holkyzmarketingu.
During this event we will cover important topics:
- 🎙 Why and when should you create a Tone of Voice manual?
- 😌 How to collect infomation about and from your users?
- 📕 What should be included in the final document?
- ✅ What are some good examples to follow?
Watch the event below
You can also listen to it on any of the podcast platforms: