Two trends are now affecting you and every business worldwide: a tougher economic situation and increasing AI capabilities.
That led businesses to focus on profitability and invest in organic channels.
🔥 Organic channels are now hotter than a Carolina reaper dipped in wasabi and swallowed down with Jalapeño Margarita! 🔥
Content sits on the top of the organic channels. One Czech company made the best out of it. In the midst of the pandemic, PriceFX managed to generate $40M in new pipeline through content marketing.
In this in-person event of Prague Marketing Meetup, Leo Alshafei interviews Pricefx’s CMO Patrick Moorhead to uncover their strategy.
You can also listen to it on any of the podcast platforms: