Mantas Ciuksys led the successful content marketing team in Socialbakers (now Emplifi) only to move to Avast to hold a similar role. During this event, he shares his building blocks for creating a content marketing strategy that delivers results. We cover topics such as: Structuring content team Setting up goals and KPIs Preparing a data… Continue reading The Building Blocks for ROI-Positive Content Marketing
Blog
10-steps Framework for a Data-Driven Branding Campaign
📣📣 Branding Campaigns. Not Performance. With Data. In this exceptional event, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint, on following his 10-steps framework to launch and manage a branding campaign. Honza will cover points such as:✔️ Identifying market potential✔️ Conducting market research✔️ Viewability, Ad frequency, and causal impact✔️ A… Continue reading 10-steps Framework for a Data-Driven Branding Campaign
From Losing 300k in FB Ads to 3x YoY Growth – Maso Here
The story of two Czech brothers who after “wasting” more than CZK 300 thousand in Facebook Ads decided to close their business and sell the rest of their inventory. But suddenly things turned around and they found out a secret sauce (pun intended) for growing their business 3x YoY and expanding internationally. During this live… Continue reading From Losing 300k in FB Ads to 3x YoY Growth – Maso Here